IRA Financial

IRA Financial
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Digital Experience Lead

Job Overview

The Digital Experience Lead you will lead the strategy, design, and execution of our end-to-end digital customer journey. This position will focus on optimizing our website, mobile app, and online platforms for usability, traffic, engagement, and customer experience. The position will be at the forefront of driving customer satisfaction, digital innovation, and measurable business outcomes.

Job Structure Details

  • On-Site, Sioux Falls, SD
  • Full Time, Monday-Friday
  • Exempt/Salary

Benefits

  • Health, Dental, Vision Insurance
  • 401(k) Employer Contribution of 4%
  • Paid Time Off, Volunteer and Birthday Time Off
  • Parental Leave
  • Paid 30 Minute Lunch
  • Catered lunch every Monday
  • Monthly 15-minute massage

Responsibilities & Duties

  • Oversee the strategy, functionality, performance optimization, and user experience of the company’s public-facing website, landing pages, mobile app, and online account management and investing platforms.

  • Monitor and optimize page load speeds, error rates, conversion rates, and user flows while ensuring uptime, security, and compliance across devices.

  • Continuously refine the customer journey across each digital touchpoint, using analytics, market and user research, UX best practices, feedback, and A/B testing.

  • Act as a digital advocate across the organization using insights from customer data, behavior analytics, and user feedback to drive decisions and validate features before development.

  • Develop and execute a comprehensive digital experience strategy aligned with brand, marketing, and business goals.

  • Identify and implement new features, technologies, and digital tools to enhance customer engagement and streamline experiences.

  • Define and monitor KPIs such as engagement, conversion rates, NPS, and digital satisfaction scores.

  • Ensure digital properties reflect the brand identity while optimizing for performance and SEO.

  • Manage vendor relationships and oversee digital experience-related budgets and timelines.

  • Stay current with digital trends, best practices, and competitors to keep the brand at the cutting edge.

  • Other tasks as assigned by management.

Qualifications & Requirements

  • Bachelor’s degree in marketing, digital media, design, business, or a related field; or equivalent work experience.

  • 5+ years of experience in digital strategy, UX/CX, or digital marketing with a focus on platform performance and website optimization.

  • Strong understanding of UX/UI design principles, conversion rate optimization, and content strategy.

  • Strong command of UX/UI principles, analytics tools, A/B testing platforms, and CMS systems.

  • Proven track record of improving digital KPIs through strategic initiatives for both B2C and B2B audiences within a digital-first organization.

  • Exceptional leadership, communication, and project management skills.

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