IRA Financial

IRA Financial
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SEO & Organic Marketing Lead

Job Overview

IRA Financial is seeking a Search Engine Optimization (SEO) and Organic Growth Lead to own the full strategy and hands-on execution of our SEO and AEO (Answer Engine Optimization / AI Optimization) efforts. This position is responsible for driving organic traffic, increasing qualified client acquisition, and strengthening IRA Financials’ authority across search engines and AI-powered discovery platforms.

This position will play a central part in shaping and executing our blog and content strategy, ensuring content is both search-optimized and genuinely valuable to prospective clients.

Job Structure Details

  • On-Site, Sioux Falls, SD
  • Full Time, Monday-Friday
  • Exempt/Salary

Benefits

  • Health, Dental, Vision Insurance
  • 401(k) Employer Contribution of 4%
  • Health Savings Account (H.S.A.) Employer Contribution
  • Paid Time Off and Volunteer Time Off
  • Parental Leave
  • Catered lunch every Monday
  • Monthly 15-minute massage

Responsibilities & Duties

  • Own end-to-end SEO strategy and execution across technical, on-page, content, and off-page initiatives
  • Lead IRA Financials’ AEO / AIO strategy to optimize content for AI-driven search, answer engines, and LLM-based discovery (e.g., featured snippets, “People Also Ask,” AI overviews, and generative search results)
  • Conduct keywords, topics, and intent research to identify high-impact organic growth opportunities across the funnel
  • Develop and own the blog and evergreen content roadmap in partnership with internal subject matter experts and content creators
  • Create, edit, and optimize blog content to drive rankings, engagement, and conversions
  • Partner with web teams to improve site structure, internal linking, page speed, Core Web Vitals, and crawlability
  • Own organic traffic performance, rankings, conversions, and attribution reporting
  • Monitor algorithm updates, search trends, and AI search evolution to proactively adjust strategy
  • Identify and execute link-building and digital PR opportunities to strengthen domain authority
  • Optimize existing content through audits, refreshes, and consolidation to maximize organic performance
  • Collaborate closely with Growth Marketing and Sales teams to align messaging and acquisition goals

Qualifications & Requirements

  • Bachelor’s degree in business, marketing, journalism, or a related field (or equivalent work experience)

  • 8+ years of hands-on SEO experience with a proven track record of driving organic growth and conversions

  • Deep expertise in technical SEO, content SEO, and on-page optimization

  • Strong understanding of AEO / AIO and how AI-powered search and discovery platforms surface content

  • Experience building and executing content strategies at scale, particularly blogs and educational content

  • Strong analytical skills with experience using tools such as Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar

  • Experience in financial services, fintech, or other regulated industries strongly preferred

  • Ability to translate complex financial topics into clear, authoritative, and search-optimized content

  • Experience optimizing content for featured snippets, knowledge panels, and AI search results

  • Familiarity with CMS platforms (WordPress or similar)

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